A B O U T
Newend is a jewelry brand based in Los Angeles and Melbourne.
Our handmade jewellery is of sterling silver, 14k Gold and Gold Plated. We use the highest quality recycled sterling and gold for our lost wax casting components. The jewellery is handmade by inhouse makers and highly skilled manufacturers from Italy and Australia.
Jewellery is more than adornment. Worn every day, Newend pieces are mantras forged in metal to keep you anchored.
Newend logo was inspired by the ancient symbol of the Ouroboros; a serpent coiled back on itself - consuming its own tail.
The Ouroboros represents different ideas across Eastern and Western culture. For Newend, it stands for adapting to change and going with the flow. The cyclical symbol represents respect for the good and the bad as equally important halves of one whole, and as such, Newend jewellery is a subtle call to remain mindful.